Ybenets Wine

Ybenets is a wine consultancy started by celebrated sommelier Totte Steneby. The company name is simply his last name read backwards, no more no less. From a design point of view, this seemingly randomly chosen name provided a good starting point for creating a typographic symbol that collects what seems like nonsense and merges it into a coherent unit with both infinite repetition and adaptation, and the strict frames of reference, that are part of working with wine.