Gaumarjos Posters November 2018
Visual identityCommunication designPoster design
Gaumarjos Vin is a Swedish importer of natural wines from Georgia, Caucasus. Beside being made naturally with biodynamic farming methods and completely without additives, these wines are unique because they are made in qvevri, large clay vessels buried in the ground. This ancient method was invented in Georgia 8,000 years ago, which makes it the world’s oldest wine region.
This poster series was designed for a qvevri wine popup at natural wine bar ’Ambar’ in Stockholm, November 29th, 2018. Natural qvevri wines are made with the outmost care for detail, so that there is no need for pesticides, additives or preservatives. It is a wine that resonates with nature itself and follows its rhythm and patterns. These posters reveal the structure behind the Gaumarjos symbol, presenting complexity as a means to achieve simplicity, using divine proportions to create a very basic logotype and poster layout. Format 50×70 cm.
